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Most 5-Star Crash Safety Ratings.1 Highest Owner
Loyalty.2 And Award Winning Value.

Why do more people choose Ford than any other brand? Maybe it’s because of all the accolades we’ve received. Not only do we have the highest owner loyalty of any automaker, we also have the most NHTSA 5-Star crash safety ratings.

All of that’s nice. It’s substantive proof we’re building vehicles that help make people feel safe and happy. But that’s only part of the story. The credit also belongs to a culture at Ford that allows our people to dig deeper. Push harder. And inevitably, go further for you.

We think that’s how you become America’s best-selling brand.3

Driving Safe is a Great Feeling

More NHTSA 5-star safety-rated vehicles than any other brand.1

2016 Fusion

With its wealth of driver-assist technologies and choice of powertrains, Fusion has something for everyone. And that something now includes the government’s highest 5-star crash test rating.

2017 Escape

Next-generation SYNC®3 is available with enhanced voice command capability. A choice of EcoBoost® powered engines with Auto Start-Stop Technology. 5-star safety. Be unstoppable.

2016 Explorer

With its available Intelligent 4WD with Terrain Management System,TM Explorer can tackle virtually any type of surface. With its 5-star safety rating, you can do it even more confidently.

2016 Edge

Intuitive, smart, and adventurous. The Edge was already at the top of its class. Add on a 5-star safety rating. Now its spot is safe too.

2016 F-150

It’s tough and it’s bold because it worked for those distinctions. Now it can also say it’s the safest.

2016 Focus

When a car seems to excel in everything, you start looking for a gap in its armor. Then it receives a 5-star safety rating.

2016 Expedition

The world is yours to explore in comfort and remarkable safety. Expedition has earned 5-stars in safety from the National Highway Traffic Safety Administration.

2016 Taurus

With an available Lane-Keeping System, expertly crafted interior, and 5-star safety rating, the Taurus took practical and made it sophisticated.

2016 Mustang

The Mustang seems to effortlessly engage. In reality, it’s just making a formidable engine and Government 5-star safety rating look easy.

2016 Transit Connect

No matter how you customize your Transit Connect, 5-star safety comes standard.

Get More for Your Money

2016 Kelley Blue Book’s 5-Year Cost to Own Award4 Winners.

2016 Focus ST

With its 2.0L high-output EcoBoost® I-4, it’s incredibly fun to drive. And now, according to Kelley Blue Book’s, it’s also incredibly rewarding to own, thanks to its lower depreciation and insurance costs.

2016 Mustang GT

Do you actually need one more reason to love a Mustang? Thanks to strong residual values, low maintenance costs and a low Kelley Blue Book Fair Purchase Price,5 it’s a great value.

2016 F-150

The legendary F-150 is not just Built Ford Tough® it’s also built to save you money, according to Kelley Blue Book’s, which credits low insurance and fuel costs as a few reasons.

2016 Explorer

The Explorer is the #1 selling SUV over the last 25 years because it’s flexible. It’s durable. And it’s a great value. Just visit who’s staff ranked the Explorer as the Lowest Cost to Own in its class.

Highest Owner Loyalty of Any Brand.2

Reasons why owners stick with Ford.

Why They Love the Fusion Hybrid

They each had a wish list, Gabrielle wanted a hybrid with a fun look, and Steve was looking for value. In the end they got everything in one package.

Why They Love the Explorer

Jose and Anna call their Explorer a “luxury sedan in a utility vehicle.” Its smooth ride and smart features are as pleasant as their dealership experience was.

Why They Love the Expedition

With two boys and an active lifestyle, Sean and Kristy take full advantage of the smart thinking that went into designing the Expedition – their eighth Expedition so far.

Why They Love the Escape

Intuitive technologies and enhanced comfort, and a great price. That’s what sold Megan and Benjamin on the Escape.

Why He Loves the Fusion

As Ricardo explains one feature after another, it’s obvious that the Fusion has changed his life.

Why She Loves the Focus

Alyssa got her Focus through the First Time Buyer program. She loves the technology, reliability and safety.


1 Among full-line brands offering multiple cars, pickup trucks, and utilities. Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (
2 Owner loyalty is based on IHS Markit U.S. Total New Registrations Data for October 2014 to September 2015. In an Owner Loyalty Analysis, Ford Division had the greatest percentage of owners who returned to market and purchased or leased another Ford Division vehicle in the 2015 Award Year.
3 2016 CY sales
4 2016 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book’s 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit
5 Kelley Blue Book Fair Purchase Price is the price shoppers typically pay a dealer for a new car, based on actual new-car transactions and adjusted regularly as market conditions change.