1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website and General Data Collection Practices:
This Privacy Statement applies to www.buyfordnow.com. buyfordnow.com is administered by a third-party vendor on behalf of Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126.
The business purpose of this website is to provide you information on offers and incentives from your local Ford dealer association.
For added convenience, a select set of site features are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.
Online Tracking Information
When you visit this site other parties such as third-party advertising partners and analytics providers may collect information about your digital activity over time and across digital platforms. This information may include
identifiers that may permit those parties to serve tailored ads to your device(s). For more information about third-party advertising partners’ collection and use of such data for interest-based advertising purposes (and opting out of
such use), see “Interest-Based Advertising” in Section 6.
Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites.
Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.
See Sections 4 and 6 for more information.
3. Personally Identifiable Information We Collect From You:
4. Other Information We Collect From Site Visitors:
Through this website, we collect site usage information from site visitors that may be linkable to you through your device or web browser. This information allows us to perform site metrics and compile aggregate and statistical data. This information is used to improve the functionality of the website by identifying popular features and measuring site activity to better meet user wants and needs. The information collected includes information, such as, site pages visited, time spent on our site, or page clicks, mouse movements, and scrolls.
If you visit this site using a mobile device, we collect additional information which may include the type/model of the mobile device viewing the site, device identifiers, and the mobile device’s service provider and operating system.
Our primary goal in collecting this information is to analyze site metrics that we use to improve the functionality of the website
We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Adobe, and DoubleClick; these companies may also use such tools) to obtain site usage information about site visitors. An explanation on collection methods and how they work is included in Section 6 - Methods to Collect Information, below.
5. How We Use Site Usage Information:
Site usage information collected on buyfordnow.com may be used to:
We also use site usage information for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:
Ford dealers or local Ford dealer associations may hire vendors to place banner ads on third party sites, and site visitors who click on the banner ad are then directed to buyfordnow.com. Ford may allow such vendors to place pixels on the Ford site in order for the vendor to count the number of banner ad impressions.
6. Methods to Collect Information:
A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They
also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.
A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
This site may use third-party click tracking analytics tools (such as Adobe and DoubleClick) to capture clickthrough statistics. These parties may collect information about your use of the site and across different sites and mobile apps, and across devices over time.
buyfordnow.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
This website may generate a “session log” when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.
Interest-Based Advertising. On some pages of our site we may allow third-party advertising partners to set web tracking and storage technology tools (e.g., cookies, web beacons, pixels) to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and combine it with information collected from other websites, apps or other digital services) for purposes of delivering future targeted advertisements to you when you interact with other (non-Ford) sites, mobile apps or digital services within their networks, and to provide measurement services. This practice is commonly referred to as "interest-based advertising".
Pages of our website that collect information that may be used by such advertising partners for interest-based advertising purposes are identified by a link to AdChoices in the footer of the page.
Note: The process to opt-out of interest-based advertising is different for web browsers and mobile apps.
1. Opting out on website pages. If you do not want your online browsing while on such pages to be used for interest-based advertising purposes, you may click on the AdChoices link in the footer to opt-out of such uses by the listed advertising partner(s). An opt-out applies only to the device and browser in use at the time of opting out. If you clear your browser cookies and wish to remain opted out of interest-based advertising, you must opt-out again. See the following paragraph to learn more about how opting out works. Even if you opt-out through this service, we may still collect information regarding your site activities and use it for non-interest-based advertising purposes.
1a. Opt-out Compliance Service for interest-based advertisements. This site and advertisements on third-party sites that link to this privacy statement use the Ghostery assurance service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising (now generally known as interest-based advertising) managed by the Digital Advertising Alliance (DAA) (http://www.aboutads.info). When you opt-out on site pages, or through such advertisements, Ghostery conveys your opt-out election(s) to the applicable advertising partner(s), which then know to place a cookie on your specific computer and browser (and only the specific computer and browser from which you opt-out) indicating that you have opted out. If you clear your browser cookies and wish to remain opted out of interest-based advertising, you must opt-out again. The list of our advertising partners that place cookies on this website may be updated from time to time. To opt-out of internet-based advertising by all DAA-participating companies and to learn more about interest-based advertising, visit http://www.aboutads.info/choices/.
2. Opting out of in App interest-based advertisements. iOS and Android mobile device users, and possibly users of other mobile devices, may control in App advertisements by disabling or resetting the mobile device advertiser ID. Below are links to instructions for controlling advertising IDs on iOS and Android devices.
iOS – click here
Android - click here
See the Opting out on website pages section above for opting out of interest-based advertising related to your mobile phone’s browser.
3. Opting out through online advertisements. Advertisements on third-party websites that contain the AdChoices link and that link to this privacy statement may have been directed to you based on anonymous information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners' use of this information for interest-based advertising purposes. Even if you opt-out through this service, we may still collect and use information from the advertisements for non-interest-based advertising purposes, such as to determine the effectiveness of the advertisements.
7. Sharing Your Information:
Site metrics for buyfordnow.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.
Ford may disclose information collected on this site if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.
8. Security of Your Information:
Safeguarding information of visitors to our website is important to us. While no systems, applications or websites are 100% secure, we use systems, policies and procedures to reasonably protect information from loss, misuse or
Vendors, contractors or partners of buyfordnow.com who have access to information in connection with providing services for buyfordnow.com are required to keep the information confidential. Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for buyfordnow.com.
9. Processing of Data:
By visiting this site you understand and consent to the collection, use, processing, transfer, and disclosure of information globally --- including to the United States – in accordance with this Privacy Statement.
10. Links to Other Sites:
buyfordnow.com provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and
share your information. buyfordnow.com is not responsible for the privacy statements, content or data handling practices on other websites.
buyfordnow.com provides dealer locator services which are provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. In instances where we use a third-party vendor to provide dealer locator services, we may provide them a zip code. We encourage you to review the terms of service and the privacy policies of these mapping service providers. For pages that use Bing, you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement.
If you are on a mobile device and the GPS feature on the mobile device is turned on (if it has such capability), GPS data may be utilized to determine your location in order to fulfill your request.
11. Contacting Us:If you have any questions, comments or concerns about this online privacy statement for buyfordnow.com, buyfordnow.com privacy practices, or have any questions regarding the contents of this website please contact us at
12. Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for buyfordnow.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days
prior to the changes taking effect.
The effective date of this privacy statement is July 10, 2018.