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To the Heroes Who Give So Much,
Ford Wants to Give Back


We can never show the depth of our appreciation to you, the men and women who have sacrificed so much for our country. But helping you save is a start. If you are a veteran within 24 months of separation, or active in the military, you can take advantage of our military appreciation program and an Exclusive Cash Reward when you buy or lease a new Ford vehicle.


Register for the Program

Military Exclusive Cash Reward (PGM#38650) is available to active members, retirees, veterans within 24 months of separation of an eligible Military Branch, spouses/surviving spouses and household members. Available on the purchase or lease of any new and eligible 22/23/24 Ford or Lincoln vehicle. Not available on Mustang® Shelby® GT500®, Mustang Mach 1®, F-150® Raptor®, Bronco® Raptor®, Ford GT, F-150® Lightning®, Mustang Mach-E®, Bronco®, Aviator® and Navigator®. May not be used with other Ford/Lincoln private offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/2/24. Ford reserves the right to change, modify or discontinue this program at any time. Contact your authorized Ford Dealer or Lincoln Retailer for complete details and eligibility.
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