†Among full-line brands offering multiple cars, pickup trucks, and utilities. Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.SaferCar.gov).
††Owner loyalty is based on IHS Markit U.S. Total New Registrations Data for October 2014 to September 2015. In an Owner Loyalty Analysis, Ford Division had the greatest percentage of owners who returned to market and purchased or leased another Ford Division vehicle in the 2015 Award Year.
≠2015 CY sales